Business Services Industry
New Jersey Book Publisher Teams Up with Wharton School of Business.
Knight Ridder/Tribune Business News, February, 2004
By Teresa M. McAleavy, The Record, Hackensack, N.J. Knight Ridder/Tribune Business News
Feb. 19--Pearson Education of Upper Saddle River and the Wharton School announced Wednesday that they will pair to publish business books and other materials.
The newly formed Wharton School Publishing business will team Pearson, a leading international publisher of textbooks and tests, with the University of Pennsylvania's prominent business school.
The idea for the collaboration came from Tim Moore, vice president and editor in chief of Financial Times Prentice Hall, a division of Pearson, and co-editor of the newly created Wharton School Publishing. Wharton marketing professor Jerry Wind will partner with Moore as the venture's other co-editor....
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