Business Services Industry
Drinka Giant Diageo Faces Lawsuits in U.S., Falling Popularity of Some Drinks.
Knight Ridder/Tribune Business News, February, 2004
By Stephanie Bentley, Daily Mail, London Knight Ridder/Tribune Business News
Feb. 20--The Guinness-to-Johnnie-Walker-whisky giant Diageo faces its first lawsuits over claims that it targeted underage drinkers in the US.
The legal headaches come amid further signs that Diageo's blockbuster alcopop Smirnoff Ice is falling out of fashion, having revolutionised the UKpound 1.5 billion UK market for pre-mixed drinks. Volume sales of Smirnoff Ice slumped 12 percent in the first six months.
Diageo boss Paul Walsh says the decline in alcopops is "old news."
Marketing spend is being cut as the category shrinks, although new products are promised for later this year.
Walsh says young women are drinking less, adding to the...
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