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Analysts Attempt to Make Comcast-Disney Animal Kingdom Analogy.
Knight Ridder/Tribune Business News, February, 2004
By Jerry W. Jackson, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Feb. 29--If Comcast Corp. manages to buy The Walt Disney Co., the resulting merger would create the nation's largest media conglomerate. With more than $45 billion a year in revenue, the new company would vault past the current leader, Time Warner, at $40 billion.
But exactly what would a combined Comcast-Disney look like?
Forget the popular image of a snake swallowing a very large mouse.
A more apt analogy might be "taking a group of fish, tying them together and trying to get them to swim as one," said Patricia Longstaff, an associate professor and media-convergence expert at Syracuse University. "It's not easy."
If Comcast, with...
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