Business Services Industry
Richmond Times-Dispatch, Va., Chip Jones Column.
Knight Ridder/Tribune Business News, March, 2004
By Chip Jones, Richmond Times-Dispatch, Va. Knight Ridder/Tribune Business News
Mar. 1--Gentlemen, start your jet engines.
Richmond International Airport has started a promotional partnership with Richmond International Raceway, a unique pact designed to jack up local air travel on big race weekends.
Early this year, the airport's marketing department delivered about 34,000 promotional fliers to RIR, including airline discount offers. The raceway plans to include the airline offers and airport information in its ticket packages.
Airport spokesman Troy Bell said five out of six of the major airlines serving Richmond now offer group discounts to race fans.
Though most race fans drive here, he said, "You have big pockets...
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