Business Services Industry
Philippines-Based Consumer Goods Firm Plans 3.7 Billion Thai Brewery.
Knight Ridder/Tribune Business News, March, 2004
Bangkok Post, Thailand Knight Ridder/Tribune Business News
Mar. 9--San Miguel Corp, the Philippines-based consumer goods giant, has announced plans to build a 3.7-billion-baht brewery at the Amata Industrial Estate in Rayong, marking the entry of a major foreign player in Thailand's competitive beer market.
Details of the investment and future marketing strategies were not available yesterday, but senior executives are due to announce them at a press conference in Bangkok on Thursday.
San Miguel holds more than a 90 percent share of the Philippine beer market. It is among the world's best-selling beers and one of the top three brands in Asia.
The company has five breweries in the Philippines, one brewery each in Indonesia and...
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