Business Services Industry
Automakers Underscore Versatility.
Knight Ridder/Tribune Business News, March, 2004
By Karl Ritzler, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News
Mar. 11--Flexibility.
You hear the word often at The Atlanta Journal-Constitution International Auto Show.
Need to carry a 10-foot ladder in your midsize sedan? How about a minivan that converts from a seven-passenger family carrier to a cargo van -- or to stadium seating for the kids' soccer game -- in just minutes?
Manufacturers are turning to multifunction vehicles to capture a range of buyers. With Asian nameplates challenging Detroit's dominance of the truck and sport-utility market, and with U.S.-built cars jumping ahead of European makes in consumer rankings, nearly every automaker is busy defending its turf and taking on new...
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