Business Services Industry

Thailand's RS Promotion to Revamp Playlist on FM Radio Stations.

Knight Ridder/Tribune Business News, March, 2004

Bangkok Post, Thailand Knight Ridder/Tribune Business News

Mar. 11--RS Promotion Plc, the country's second-largest entertainment firm, expects advertising revenue from its radio business to grow 15-20 percent from 147 million baht last year.

The increased sales target is based on the upward trend in Thailand's radio industry -- worth seven billion baht last year -- and the company's aim to widen its audience base through programming changes on its two stations.

The firm currently operates, FM 93 and FM 88.5, under its subsidiary Sky- High Network Co. Last year, the firm lost FM 98 to its rival Broadcasting Network Co.

Surachat Tangtragool, managing director of Sky-High Network Co, believes the firm's revenue target is...

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