Business Services Industry

Chicago Shoppers Say Target Took Marshall Field's Luxury, Made It Just Average.

Knight Ridder/Tribune Business News, March, 2004

By Becky Yerak and Melissa Allison, Chicago Tribune Knight Ridder/Tribune Business News

Mar. 12--Jennifer Roberts was surprised the first time she saw bins jammed with marked-down merchandise at Marshall Field's.

A costume designer for Steppenwolf Theatre Co., she knows Chicago's department stores well. But Roberts could not fathom why Field's would present its inventory in such an unappealing fashion.

"It was sort of Target-esque," she said. "It struck me as a lower-scale thing, and my question was, 'What grade of customer are they selling to?'"

It's a question many Field's shoppers and retail industry professionals are asking these days.

Competing in one of retail's toughest segments--the mall-based department...

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