Business Services Industry
Google to Attach Ads according Personal E-mail Content.
Knight Ridder/Tribune Business News, April, 2004
By Chris Cobbs, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Apr. 2--The Google search engine is an Internet staple of Debbie Komanski's daily office routine. But the Orlando executive will not use Google's new e-mail service because she doesn't want anyone screening her messages.
Google's "Gmail" is free and offers far more storage space and search options than those of its two big rivals, Yahoo! Inc. and Microsoft Corp. But the company's new service will also monitor customers' e-mails and attach targeted ads depending on the topics discussed in the messages.
"I'm apprehensive about it because it can match ads to your e-mail," said Komanski, executive director of the Albin Polasek Museum in Winter Park. "I'd never...
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