Business Services Industry
Chicago Tribune New Cars Column.
Knight Ridder/Tribune Business News, April, 2004
By Jim Mateja, Chicago Tribune Knight Ridder/Tribune Business News
Apr. 25--Zoom, zoom.
Phooey!
Clever ad slogan but while the Mazda6 sedan has zoom, neither the Mazda Tribute nor the Mazda MPV minivan are known for providing a motoring kick.
But for '04 along comes the Mazda3 replacement for the Protg. While Protg was a subcompact economy car, Mazda3 is a compact sedan or hatchback with a little sporty sizzle -- or zoom -- to it.
As a result, Mazda now offers a pair of zoomers, and consumers have responded well, with Mazda3 sales rising to 16,689 units for the year to date from 15,051 a year ago when the Protg was the entry-level offering and Mazda6 climbing to 15,448 units from 8,988 a year ago.
The Mazda3...
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