Business Services Industry
Columbus, Ga.'s Past to Market Future; New Slogan to Be Used to Promote City.
Knight Ridder/Tribune Business News, April, 2004
By Chuck Williams, Columbus Ledger-Enquirer, Ga. Knight Ridder/Tribune Business News
Apr. 27--Looking for a catchy slogan that will sell, the city of Columbus has turned to its past and present.
Columbus, Ga., What progress has preserved.
The city hopes to turn those six words into a unified marketing plan that will appeal to potential tourists, businesses and students.
"I believe it is something that will make an impact in the marketplace," said Don McEachern, president of North Star Destination Strategies, the Nashville, Tenn., marketing firm that developed the slogan. "It affords enough connectivity to the different groups -- historic, arts and entertainment, tourism, economic development and the colleges. It works on all...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
