Business Services Industry
Southwest's Stock Loses Altitude.
Knight Ridder/Tribune Business News, May, 2004
By Eric Torbenson, The Dallas Morning News Knight Ridder/Tribune Business News
May 4--A roaring stock performance fed Southwest Airlines Co.'s cheery corporate culture for more than two decades, but now that momentum has stalled.
That's despite Southwest's consistent profitability, sterling balance sheet and an enviable position as the largest discount airline. Although its peers have collectively lost more than $22 billion in the last three years, Southwest has earned nearly $1.2 billion in the same period.
Collectively, Southwest's 31,000 employees represent its largest shareholder group. Many of them are millionaires several times over, thanks to the stock. One projection suggests their collective net worth rises or falls by $200...
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