Business Services Industry
U.K. Retailer Tesco Scores Feather in Its Cap with Cherokee Clothing Line.
Knight Ridder/Tribune Business News, May, 2004
Daily Mail, London Knight Ridder/Tribune Business News
May 3--Judging by Tesco's new Cherokee clothing range, it is not surprising that the super-market chains are tearing strips off of Marks & Spencer.
The American casual clothing brand combines luxurious fabrics with supermarket prices. Lambswool jumpers and trendy print dresses cost just UKpound 15. Men's cord blazers with floral lining are a steal at UKpound 30, while children's clothing is as cheap as at H&M.
On a visit to London, Cherokee president Howard Siegal said: "The consumer acceptance here has been remarkable." He will not say how quickly sales have grown since launching in Tesco in 2002, but his company has an exclusive deal with the supermarket and is now in more than...
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