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Equal Plans New Reduced-Calorie Sweetener for Baking.
Knight Ridder/Tribune Business News, May, 2004
By Robert Manor, Chicago Tribune Knight Ridder/Tribune Business News
May 8--The company that makes the artificial sweetener Equal says it will market a new reduced-calorie sweetener that can be used in baking, potentially a plus for people on a low-carbohydrate diet.
Chicago-based Merisant said it will begin marketing Equal Sugar Lite this fall. The product is half sugar, with the remainder a mix of aspartame and other flavorings and ingredients, giving it half the calories of sugar.
"We know 8 out of 10 Americans are looking for [a sweetener] like that," said Etienne Veber, chief executive officer of Merisant, citing company research. He said Equal Sugar Light should be available nationally by the fall.
Artificial sweeteners...
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