Business Services Industry
Thai Video Rental Operator Slashes Franchise Fee to Attract More Investors.
Knight Ridder/Tribune Business News, May, 2004
By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News
May 13--Video rental operator Video Ezy (Thailand) plans to accelerate its franchise network by cutting the investment cost for the franchise to 2.5 million baht from three million baht to attract new franchisees.
"We have put a lot of effort into promoting our brand among Thais for the past five years and now it's time to aggressively expand our business," said Natpong Phichphan, the company's managing director.
Now that most consumers have switched from VCRs to VCD players, they are now more inclined to rent discs instead of the more bulky videocassettes. This was a preferrable trend, he said, as the company would save on start-up costs due to the...
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