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Universal Merger Bulks Up NBC's Entertainment Offerings.
Knight Ridder/Tribune Business News, May, 2004
By Phyllis Furman, Daily News, New York Knight Ridder/Tribune Business News
May 13--The Peacock has turned into "The Hulk." NBC boss Bob Wright is about to shake up the TV dial following the completion yesterday of NBC's long-awaited $14 billion purchase of Universal Studios.
Wright will now rule an empire in the same league as Time Warner, Viacom, and Disney. His mega media merger creates a show biz giant, dubbed NBC Universal -- combining the NBC Television Network, Telemundo, CNBC, MSNBC, "The Hulk" studio Universal Pictures and USA Network under one roof.
At the stroke of midnight on Tuesday, NBC Universal's brand new sky blue logo went up all around NBC's Rockefeller Center headquarters -- and soon viewers will see big changes on...
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