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Universal Studios Adds 'Mummy' Thrill Ride to Orlando, Fla., Theme Park.
Knight Ridder/Tribune Business News, May, 2004
By Todd Pack, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
May 20--With its creepy bugs, pretzel turns and real flames roiling overhead, Revenge of the Mummy should be anything but a curse to Universal Studios.
Opening Friday after a media preview today, the "psychological thrill ride" is expected to help the Orlando theme park scare up some of its biggest crowds in years.
Universal isn't advertising Mummy as heavily as Walt Disney World has promoted Epcot's Mission: Space, but the opening gives the resort one more lever to pull, one more reason for tourists to visit the resort and locals to visit it again.
Mummy is just one of the attractions the resort is featuring in its national TV commercials, said Tom...
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