Business Services Industry

Atlanta among Battlegrounds for Competing Rental Car Firms.

Knight Ridder/Tribune Business News, May, 2004

By Kirsten Tagami, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News

May 25--The nation's top rental car companies are fighting for one another's turf, and Atlanta is one of the battlegrounds.

For consumers, that means there will be more choices, and possibly better rates, both at the airport and closer to home.

Enterprise Rent-A-Car, which has grown into the biggest U.S. rental car company by doing 94 percent of its business from neighborhood locations, plans to set up its first counter inside Hartsfield-Jackson International Airport in the next few months.

Enterprise was so keen to win a spot on the airport grounds that it promised to pay a rent nearly three times that of its competitors. The company now...

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