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Carlsbad, Calif.-Based Upper Deck Unveils Special-Edition Sports Cards.
Knight Ridder/Tribune Business News, June, 2004
By Jordan Robertson, The San Diego Union-Tribune Knight Ridder/Tribune Business News
Jun. 11--Upper Deck began selling the trading card industry's most expensive packs of cards yesterday, as the Carlsbad company launched its limited-edition 2004 NBA Exquisite series with wood-boxed packs that retail for $500. The product is targeted at "hardcore collectors" who can resell one-of-a-kind autographed and gold- and rainbow-foiled rare cards in online auctions, according to company spokesman Jake Gonzales.
"People like these cards because of the value they hold," he said. One card, which features NBA logos cut from game-worn jerseys of superstars LeBron James and Kobe Bryant, hit $14,000 in an eBay auction in less than four hours.
Matt...
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