Business Services Industry
San Antonio Express-News All About Cars Column.
Knight Ridder/Tribune Business News, June, 2004
By G. Chambers Williams III, San Antonio Express-News Knight Ridder/Tribune Business News
Jun. 12--DRIVE IT, AND SEE WHO PAYS: Here's a novel idea: An automaker will pay you to test-drive one of its cars, but only if you end up not buying it.
General Motors is so sure of its products that it's willing to bet $250 that you will buy one of its cars or trucks instead of a competing brand.
Through July 6, any prospective customer who takes part in GM's overnight test-drive program, but who then chooses to buy a competing brand vehicle, will receive $250 just for trying the GM car.
GM initiated the overnight test-drive program in April 2003, and it has proven quite popular with consumers, particularly because some dealerships...
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