Business Services Industry
Rancho Cordova, Calif., CEO Runs Vision Service Plan on Respect, Innovation.
Knight Ridder/Tribune Business News, June, 2004
By Loretta Kalb, The Sacramento Bee, Calif. Knight Ridder/Tribune Business News
Jun. 13--Roger Valine, leather briefcase lashed to his Harley-Davidson, cruised out of the Vision Service Plan parking lot in Rancho Cordova and headed for a business meeting in Davis.
The jaunt on his 1993 Heritage Softail, a gift from his wife, Marie, offers the first clue that you're dealing with a maverick CEO.
His leadership style stresses accountability, respect and support. Although he demands a lot from the 2,100 employees at the nation's largest eye-care plan, they give the company's work environment such high marks that VSP routinely ranks as one of the best places to work in national surveys.
"You treat people the way you want to be...
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