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Trademark Problems Stall Clothing Line Aspirations of So-Called Spam King.

Knight Ridder/Tribune Business News, June, 2004

By Mark Harrington, Newsday, Melville, N.Y. Knight Ridder/Tribune Business News

Jun. 17--About those Spam King-branded panties...

Scott Richter, the self-proclaimed Spam King who had planned to launch a clothing line based on his global status as a master of junk e-mail, has put his fashion ambitions on hold until he settles a trademark matter with the real king of Spam: meat conglomerate Hormel.

Richter, president of Colorado e-mail marketing firm OptInBig.com, said in an e-mail yesterday that shortly after he began marketing a Spam King clothing line last month, he received a cease-and-desist letter from Hormel telling him it owned the rights to the name Spam.

Richter had just launched the line of hats, T-shirts and panties...

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