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Starbucks to offer CD-burning capabilities at stores in future.
Knight Ridder/Tribune Business News, June, 2004
By Bob Keefe, The Palm Beach Post, Fla. Knight Ridder/Tribune Business News
Jun. 28--SEATTLE -- About eight years ago, top executives of Starbucks Corp. gathered in the company's massive headquarters here and set what seemed an unreachable goal: to become as well-known as Coca-Cola -- the best-known consumer brand of them all -- within a few decades.
While Starbucks still ranks only No. 93 on Business Week/Interbrand's Global Brands Scorecard, far behind leader Coke, it is the sixth fastest-growing brand in the top 100. The coffee purveyor has more than 7,500 stores around the globe, even venturing into the capital of cafe culture, Paris, this year.
"This has really happened far more rapidly than I ever imagined," said Orin Smith,...
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