Business Services Industry
Harley-Davidson's latest models target longtime customers.
Knight Ridder/Tribune Business News, July, 2004
By Tom Content, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News
Jul. 16--Harley-Davidson Inc., which has spent millions in recent years designing products to attract new motorcycle riders, unveiled three 2005 models Thursday aiming to appeal to loyal longtime customers.
The company introduced two versions of its Softails, with designs that harken back to earlier models, and a new Dyna Glide that features a low seat similar to the updated Sportster Harley announced last month.
The unveilings came during the company's annual dealer meeting in San Diego. In the Milwaukee area, customers phoned in orders to reserve bikes shortly after the models appeared on the Internet.
"I have gotten more calls today from my...
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