Business Services Industry
Aging baby boomers contribute to growing pet supplies sales.
Knight Ridder/Tribune Business News, July, 2004
By Tom Grady, Star-News, Wilmington, N.C. Knight Ridder/Tribune Business News
Jul. 19--For a growing number of households, pets are part of the family, to be considered when planning and compiling everything from the grocery list to vacation plans, regular health care, birthdays and the Christmas list.
The result is an expanding industry for products and services for four-legged end-users who rarely hold down jobs and might spend much of their time curled up on the sofa or chasing a Frisbee in the back yard.
But their "parents" have a growing reputation for spending power that is drawing the attention of a broadening marketplace.
Bob Vetere is the managing director for the American Pet Products Manufacturers Association, a...
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