Business Services Industry
Focus groups helped Musicmatch test latest version of online music service.
Knight Ridder/Tribune Business News, July, 2004
By Dawn C. Chmielewski, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News
Jul. 26--It wasn't the first time technology brought a person to tears. But when one woman's eyes watered in frustration as she struggled to use an early version of Musicmatch's latest online music service, executives at the San Diego company took notice.
"People were stopping me in the halls saying, 'I hear someone was crying,'" said Sandra Barnat, a research psychologist and Musicmatch's usability manager, of the focus group session. "The consensus was the way we presented the services was confusing."
It was the start of a yearlong overhaul of the Internet music service. The result of Musicmatch's research will be unveiled Tuesday: an infinitely...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express