Business Services Industry
Yahoo, Ask Jeeves to set up local search directories.
Knight Ridder/Tribune Business News, August, 2004
By Michael Bazeley, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News
Aug. 3--Two leading online search engines -- Yahoo and Ask Jeeves -- are joining the growing effort to attract people who want to find local businesses or services.
The announcements Monday are part of a move by Internet companies to wean consumers and advertisers from print versions of the Yellow Pages and other directories.
Yahoo's new product is called Yahoo Local (http://local.yahoo.com). It pulls together Internet Yellow Pages listings, mapping capabilities, user reviews and information pulled from merchant Web sites.
The Sunnyvale company has launched a test version of the service and will solicit user feedback.
"Our mission...
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