Business Services Industry
Avon to change Thai business model in line with U.S. success.
Knight Ridder/Tribune Business News, August, 2004
By Sujintana Hemtasilpa, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Aug. 7--Avon Products Inc is preparing to gradually transform its direct-selling business model in Asia Pacific into multi-level network marketing in a bid to boost sales and centralise its country-based operations into regional-based cross-border operations.
US-based Avon, originally a single-tier, direct-selling company, has been operating multi-level marketing under the name Sales Leadership in the United States for about 10 years, according to Robert Toth, executive vice-president and president for international business.
The effect of multi-level network marketing has been markedly visible, leading to sales growth above 5 percent for the past four...
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