Business Services Industry
Industry reorganization drives rebranding of Philadelphia-area gas stations.
Knight Ridder/Tribune Business News, August, 2004
By Harold Brubaker, The Philadelphia Inquirer Knight Ridder/Tribune Business News
Aug. 9--Your old Texaco suddenly sports Shell's bright red and yellow. Amoco's torch is giving way to BP's multicolored sunburst. Lukoil and Valero gas stations are popping up around Philadelphia.
This shifting of brands at gasoline stations -- those conspicuous features of the commercial landscape that link most Americans to Big Oil -- is the aftershock from dramatic industry consolidation since the late 1990s.
The changes frequently go beyond new paint and decals. Industry experts said major oil companies are limiting their exposure to gasoline retailing by keeping only their best sites and increasingly relying on independent marketers and distributors...
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