Business Services Industry
Martha Stewart's firm buys Watertown, Mass., magazine, sister newsletter.
Knight Ridder/Tribune Business News, August, 2004
By Peter J. Howe, The Boston Globe Knight Ridder/Tribune Business News
Aug. 13--Body & Soul, the Watertown magazine that was long known as New Age Journal, and a sister newsletter are joining Martha Stewart's publishing empire in a $6 million cash deal.
Body & Soul, which is published eight times a year and has an average circulation of 200,000, and Dr. Andrew Weil's Self Healing newsletter will become the hub of a new brand for Martha Stewart Living Omnimedia Inc.
Sharon Patrick, president and chief executive of Martha Stewart Living, said the company envisions developing television programming, books, merchandising, and Web-based content around the two "natural living" publications, which focus on subjects like healthy eating,...
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