Business Services Industry
Students seek stylish supplies in 'gaseous green,' other hip hues.
Knight Ridder/Tribune Business News, August, 2004
By Naomi Aoki, The Boston Globe Knight Ridder/Tribune Business News
Aug. 26--This year, back-to-school fashion is all about the supplies.
Everything from pens and notebooks to backpacks and laptop covers comes in a dazzling array of colors and styles. Hot pink, purple plaid, polka dots, and tie-dye patterns abound at office superstores like Staples, Office Depot, and OfficeMax, and at discounters like Target.
Even stodgy old Rhode Island pen maker A.T. Cross Co. is leaping into the bold new world of oh-so-chic school supplies with planners covered in pink and orange fabrics, pencil cases in hot pink leather, and three-ring binders covered in a rippled sheen of pressed black paper.
"Fashion has migrated from the clothes kids...
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