Business Services Industry
The Washington Times Advertising and Marketing column.
Knight Ridder/Tribune Business News, August, 2004
By Donna De Marco, The Washington Times Knight Ridder/Tribune Business News
Aug. 30--House.com has put a political twist on its new ad campaign. The Web site, which connects consumers with real estate agents, will be circling major cities on the East Coast -- including the District -- with ads featuring Sen. John Kerry.
The ads, which will appear on trucks, show a picture of the Democratic presidential nominee and the White House with the tag line: "He's looking for a new House. ... How about you?"
"While House.com is clearly a bipartisan company, we offer up this outdoor advertising campaign to provide some lighthearted fun as the political season heats up," said Dan Parisi, president of House.com.
The 12-foot-high by...
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