Business Services Industry

CD part of Wausau, Wis.-based firm's digital identification system.

Knight Ridder/Tribune Business News, September, 2004

By Paul Gores, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News

Sep. 9--Fred Lane's company has developed a product he hopes people never have to use.

It's a CD to help police find missing children.

The compact disc, which features a 10- to 15-second clip of the child walking and talking, is part of a digital identification system marketed by SafeAssured, a Wausau, Wis.-based company recently spun off from the information processing firm Wausau Financial Systems Inc.

SafeAssured sells the equipment and software to produce the CDs and photo ID cards mainly to photographers, who then work with community and civic groups to set up mass filming sessions.

The parents who buy the products -- typically at a cost...

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