Business Services Industry
London-based research firm to start online service in Thailand.
Knight Ridder/Tribune Business News, September, 2004
By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Sep. 9--London-based TNS, the world's second largest research firm, will introduce online research in Thailand over the next few years as part of a plan to raise its profile in the country after completing its merger with New York-based NFO WorldGroup in July last year.
The new service represents a change from the typical face-to-face research methods used in Thailand.
TNS says online research will offer quicker and real-time results as well as save cost for clients, who need information as fast as possible when formulating and adjusting marketing strategies.
Data collection of online research will be carried out via email questionnaires and...
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