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The Tribune, San Luis Obispo, Calif., Wine Notes column.

Knight Ridder/Tribune Business News, September, 2004

By Michaela Baltasar, The Tribune, San Luis Obispo, Calif. Knight Ridder/Tribune Business News

Sep. 10--For members of the Paso Robles Vintners and Growers Association, there's no better way to educate consumers about the local wine region than to teach them.

That's the premise for the inaugural Paso Robles Wine University, a combination of classes, tours and tasting that takes place Sept. 18 and 19. The program -- which cost about $60,000 to $70,000 to put on -- includes courses in winemaking, viticulture, and food and wine pairing.

"We're always trying to figure out how to make people aware of Paso Robles," said Dennis Collins, chairman of the committee that organized the event. "We thought, 'Why not go the whole nine yards and...

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