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NBA's Sacramento, Calif., Kings reach out to Central Valley in Comcast deal.
Knight Ridder/Tribune Business News, September, 2004
The Sacramento Bee, Calif. Knight Ridder/Tribune Business News
Sep. 13--When most people look north and south from Sacramento, they see a broad valley dotted with farms and orchards.
But from the third-floor suites at Arco Arena, executives at Maloof Sports & Entertainment see a potential bumper crop -- new Kings fans who could help bolster the team's bottom line for years to come.
By cementing a deal last week with Comcast Cable to broadcast 58 games from Chico to Fresno on a new sports network, the Kings achieved a number of goals. They restarted a revenue stream that was cut off when the team's cable deal with Fox Sports expired after the 2002-03 NBA season. They pacified their local fans frustrated by a paltry TV schedule last...
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