Business Services Industry
ConAgra's Banquet line becomes more than pot pies, inexpensive frozen dinners.
Knight Ridder/Tribune Business News, September, 2004
By Mark Kawar, Omaha World-Herald, Neb. Knight Ridder/Tribune Business News
Sep. 22--Phyllis Lomax's mother fed her oven-baked Banquet pot pies when Phyllis was young, and now she takes them to work.
"When I think of Banquet I think of pot pies," Lomax said recently while grocery shopping.
But the familiar red Banquet banner in front of her on this shopping trip wasn't in the freezer case. She was checking out Banquet Homestyle Bakes, do-it-yourself casserole kits that are part of the 50-year-old brand's next generation.
Banquet -- once known only for its pot pies, frozen chicken and small, inexpensive frozen dinners with their ubiquitous mashed potatoes and corn kernels -- has experienced a revival. New products such as...
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