Business Services Industry
Thai luxury homebuilder to create brand awareness.
Knight Ridder/Tribune Business News, September, 2004
By Kanana Katharangsiporn, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Sep. 29--The Emperor House, a builder of luxury homes, plans to create brand awareness among high-end customers through its customer base, as well as by expanding its interior design and decoration services, said the company's managing director Suratchai Kuenghakit.
The company hopes that its 16-year-old brand will soon become better recognised among its target customers as a builder of high quality and luxurious homes.
The company will install its logo, carved on a granite stone plate at a cost of around 50,000 baht, at the gate of each of its customers' houses. The first such logo will be placed at a 200-million baht-house built earlier by the...
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