Business Services Industry
OPINION: Will Marks & Spencer's new per una due fashion line be a winner?
Knight Ridder/Tribune Business News, October, 2004
Daily Mail, London Knight Ridder/Tribune Business News
Oct. 6--Cropped tops and 12-inch mini skirts are among the more risque per una items that are likely to land on the scrap heap. George Davies has been over-ambitious in his attempts to lure teenagers from Top Shop with the new per una due range.
M&S boss Stuart Rose would rather win back the core "over-35" female shoppers than woo notoriously fickle adolescents.
It is hard to imagine middle-aged mothers splashing out on due's Caravan of Love hippy range. Now that per una is under M&S's control, the teenage range is tipped to be axed within months.
Rose wants to cut costs and get clothing sales moving again.
The shares (up 1/2p to 346 1/2p) are well below the 400p...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
