Business Services Industry

Technology rewriting many job descriptions.

Knight Ridder/Tribune Business News, October, 2004

By Vikas Bajaj, The Dallas Morning News Knight Ridder/Tribune Business News

Oct. 10--A colleague's advice and a willingness to learn new skills saved Valerie Vedda's job.

Even as Verizon Communications Inc. let go three secretaries in her department, Ms. Vedda kept her job because she took a co-worker's counsel six years ago and studied HTML, the Internet language. Today she spends her days coding and posting news releases to the phone company's Web site, not answering phones.

"I have been on the chopping block many a time when they were cutting the administrative staff," Ms. Vedda, 47, said. "The senior vice president was critically aware of what I brought to the table. He said, 'No, no, she is not just an admin. She does a lot more...

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