Business Services Industry
High cost of business logos on Virginia highways may be a bad sign.
Knight Ridder/Tribune Business News, October, 2004
By Ray Reed, The Roanoke Times, Va. Knight Ridder/Tribune Business News
Oct. 13--There will be fewer gas-station logos on Virginia highway signs after this month.
Motorists depend on the logos to find exits with close-by gas, food and lodging -- and restrooms.
But some business owners say they can no longer afford the signs.
Businesses are being asked to pay $2,500 for logos at most interchanges under a fee increase approved by the Commonwealth Transportation Board.
It's the second price increase in four years, a 233-percent jump from the amount the businesses were paying for logo signs in 2000. Several operators are deciding not to pay it.
"We are going to discontinue those signs," said Ron Lundy of PMI...
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