Business Services Industry
Satin Textiles aims to establish original brand manufacturer status in Thailand.
Knight Ridder/Tribune Business News, October, 2004
By Sujintana Hemtasilpa, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Oct. 16--Satin Textiles Co, distributor and manufacturer of high-end fashion textile products under the brand Pasaya, is targeting to have 100 distribution centres overseas within the next three years as the company moves to widen its sales network and establish itself purely as an original brand manufacturer (OBM).
"We consider ourselves as an ODM (original design manufacturer), and Pasaya is our attempt to become an OBM," said Schle Woodthanan, the company's managing director, who is also a textile designer.
Despite being pessimistic about the global economy next year, the company expects Pasaya's export sales to increase by 25 percent.
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