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Inventor wants brewers to sponsor fishing contest, but they're not biting.

Knight Ridder/Tribune Business News, October, 2004

By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News

Oct. 18--Norm Price is on a crusade that has two goals: Help fellow anglers catch more fish, and recycle millions of discarded beer bottle caps from bars and restaurants throughout North America.

Price is the Canadian inventor of the bottle-cap lure, a beer bottle cap pinched together with tiny ball bearings inside, and a hook attached to one end. The rattle of the lure's steel bearings, and its shiny, colorful finish, can cause an unsuspecting lunker to strike faster than an angry Teamster, he said.

The lures are catching on with anglers throughout Canada and the United States, said Price, a fishing and hunting guide in Sherbrooke, Quebec, who has sold...

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