Business Services Industry
Ingenuity earns customers for Dayton, Ohio, concrete business.
Knight Ridder/Tribune Business News, October, 2004
By Jason Roberson, Dayton Daily News, Ohio Knight Ridder/Tribune Business News
Oct. 18--DAYTON, Ohio -- Ten months ago, Ernst Enterprises Inc., a Dayton-based supplier of concrete, grappled with rising steel prices. But increased marketing of a little known substitute has helped the company boost this year's sales beyond the $59 million the company generated in 2003.
John Ernst Jr., company president, noticed that high steel prices were affecting the size of their customers' concrete orders. The rising steel prices, spurred by rapid growth in China, became burdensome for contractors who purchased wire mesh for insertion into concrete slabs.
In response, Ernst began heavily marketing a plastic fiber mesh, a product that it had been...
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