Business Services Industry

Former PepsiCo executive touts leadership style in new book.

Knight Ridder/Tribune Business News, October, 2004

By Shirleen Holt, The Seattle Times Knight Ridder/Tribune Business News

Oct. 20--If there's such a thing as a stereotypical "great boss," Michael Feiner wouldn't be the first to come to mind. The former PepsiCo executive lacks the sentiment of Herb Kelleher, the beloved former chief of Southwest Airlines. He lacks the goofy humor of Amazon's Jeff Bezos.

A slender man with disciplined posture, Feiner has a sternness that tells people "approach cautiously."

Yet for many of those who worked for him during his 20 years at PepsiCo, where he headed the personnel office, or who took his tough but popular management class at Columbia Business School, he's the boss they want to emulate: fair, straightforward, ethical, demanding yet...

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