Business Services Industry
CIGNA targets 2 groups to offset declines.
Knight Ridder/Tribune Business News, November, 2004
By Diane Levick, The Hartford Courant, Conn. Knight Ridder/Tribune Business News
Nov. 3--CIGNA, trying to reverse its enrollment loss, said Tuesday that it has formed two new Bloomfield-based units to mine for membership among people age 55 and up and to attract more union and government health plans.
A company spokeswoman said there was "no connection" between the announcement and the fact that CIGNA is scheduled to report third-quarter earnings today with an expected decline in enrollment.
The new Seniors Segment unit, aimed at the 55-plus population, raises the potential for CIGNA to tailor more products and marketing to individuals, including retirees.
The 55-to-65-year-olds are "expected to be the fastest growing segment...
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