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The Atlanta Journal-Constitution Maria Saporta column.

Knight Ridder/Tribune Business News, November, 2004

By Maria Saporta, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News

Nov. 11--SIMMONS COMES OUT OF SLUMBER: One can't call Simmons a sleepy company.

Atlanta-based Simmons Co., one of the world's top mattress manufacturers, moved its headquarters here in 1975. Since then, it has had a tumultuous track record with several different owners and executives.

But today, the company has stable management, a majority owner committed to long-term results, and a reinvigorated research and development arm. Now the company has filed to go public, with an offering expected early next year.

Much of the credit for its new vigor goes to its top executive, Charles Eitel, who joined the company in January 2000 after a tenure as...

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