Business Services Industry

Daily Mail, London, market report column.

Knight Ridder/Tribune Business News, November, 2004

By Geoff Foster, Daily Mail, London Knight Ridder/Tribune Business News

Nov. 24--The enormity of Coca-Cola's global business has been cited in many different ways. But when you consider that at any minute of any day, half a million people around the world are drinking the bubbly cola in all its forms from regular to diet, the brand is huge.

Coca-Cola Enterprises, the world's largest bottler of coke, generates revenues of 9 billion pounds-plus a year. It is fair to say that it can pick and choose who it wants to do business with. So if a company is lucky enough to get into bed with Coca-Cola, it is pretty much guaranteed to make money.

So it was no surprise to see shares of Aim- quoted Pursuit Dynamics soar 39 1/2 pence to 164 1/2 pence...

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