Business Services Industry
GM new incentive program not a powerful draw, analysts report.
Knight Ridder/Tribune Business News, November, 2004
By Sarah A. Webster, Detroit Free Press Knight Ridder/Tribune Business News
Nov. 27--General Motors Corp.'s Lock ' n' Roll incentive program was a hook many consumers left dangling in the market without a bite this month, dealerships and auto analysts reported.
The automaker's creative incentive program allowed consumers to lock in a low interest rate on a new 2005 GM vehicle and a future vehicle for up to 10 years. The deal was designed to increase showroom traffic and improve sales. But with a few days left to close out the month, dealers were reporting that the response to the program has been lukewarm.
That may have contributed to GM's decision to begin offering 0-percent interest rates on 72-month loans for 2004 vehicles in the...
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