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Walt Disney World dramatically alters theme-park ticket system.
Knight Ridder/Tribune Business News, December, 2004
The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Dec. 3--Walt Disney World dramatically changed the way it sells theme-park tickets Thursday in the hope tourists will spend more time and money in the giant resort.
The new ticket system includes the biggest price increase in at least 15 years for a one-day, one-park ticket, which will rise from $54.75 to $59.75 before sales tax is included. Florida residents, though, will get a break from the 9 percent increase with a discount that will lower their price to $53.75.
Under its current system, Disney offers six different single-day and multiday tickets. The new system, which Disney is calling "Magic Your Way," will allow tourists to pick from a ticket menu with more than 30...
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